Leadership, Medium Teams
Social Media Strategy
A strategic planner who has worked agencies across the globe in Auckland, Dubai, Milan & New York and always has a finger on the pulse culture.
A strategist within an agency is like a conductor of an orchestra. Formulating a strategy that is rooted in insights of human behaviors, trends and market analysis, culture and business. The strategist directs the performance and sets the tempo with the brand strategy. This inspires and leads the way for art directors and copywriters to ideate and account management to execute, all in all, shaping the beautiful sound of the ensemble.
May 2017 - Present • almost 4 years
New York / United States
Leading the creation and delivery of work through the development, implementation and execution phases on many clients. Working closely with senior leadership, inspiring creative teams, pitching new business opportunities, and collaborating with clients on projects that are brought in on time and budget, in a fast paced environment.
Nov 2016 - Apr 2017 • 5 months
Dubai / United Arab Emirates
Worked alongside senior management to construct briefs and decks for creatives; used agency tools for research and applied insights relevant to the brand, consumer and channels.
Bachelor of Arts and Bachelor of Commerce
University of Auckland
Feb 2012 - Feb 2017 • about 5 years
Auckland / New Zealand
Majors: Journalism and Marketing & Management
Graduate of Women's Leadership Development Course at University of Oxford Saïd Business School.
Relocate for work
Travel for work
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