Talent

Freya Dumasia

Strategic Planner Strategist

Location


New York / United States

Skills


Brand Strategy Client Management Leadership, Medium Teams Social Media Strategy Strategy

Bio


A strategic planner who has worked agencies across the globe in Auckland, Dubai, Milan & New York and always has a finger on the pulse culture.

Philosophy


A strategist within an agency is like a conductor of an orchestra. Formulating a strategy that is rooted in insights of human behaviors, trends and market analysis, culture and business. The strategist directs the performance and sets the tempo with the brand strategy. This inspires and leads the way for art directors and copywriters to ideate and account management to execute, all in all, shaping the beautiful sound of the ensemble.

Industry Experience


Agriculture Beauty Food Non-Profit

Work Experience


Brand Strategist

May 2017 - Present • over 3 years

New York / United States

Leading the creation and delivery of work through the development, implementation and execution phases on many clients. Working closely with senior leadership, inspiring creative teams, pitching new business opportunities, and collaborating with clients on projects that are brought in on time and budget, in a fast paced environment.

Strategist

McCann

Nov 2016 - Apr 2017 • 5 months

Dubai / United Arab Emirates

Worked alongside senior management to construct briefs and decks for creatives; used agency tools for research and applied insights relevant to the brand, consumer and channels.

Education


Bachelor of Arts and Bachelor of Commerce

University of Auckland

Feb 2012 - Feb 2017 • about 5 years

Auckland / New Zealand

Majors: Journalism and Marketing & Management

Achievements


Graduate of Women's Leadership Development Course at University of Oxford Saïd Business School.

Nov 2019

Languages


English

Interests


Cooking Drawing Film Hiking Learning Movies

Preferences


Remote working

Office working

Relocate for work

Travel for work

Contacts


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