I have spent the past 8 years working at ad agencies in Creative Producer/ Account Management roles, specializing in Film/TV but interested in expanding my horizons.
I try to find the legitimate value of the product or service and try to bring it to people whose life would truly be improved by it - whether it's an inspiring film, a fashion/beauty product that gives confidence, or a household item that would free up time and energy for a busy individual. When I get assigned the product, I immerse myself in it and try to see it from every angle, whether it's distilling it to a primal emotion, or a more concrete practical benefit. And 9 times out of 10 - I like to make it fun.
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