Justin Hooper

Art Director Chief Creative Officer Commercial Director Creative Director Executive Creative Director


Portland / United States


Content Creation Content Strategy Creative Direction Design Digital Filmmaking Graphic Design Photography Social Media Execution Strategy


I'm a CD/AD who loves to eat, cook, drink, & make fun, 'disruptive', cool work, with cool people. Cool?


I'm a fan of getting to the 'best idea' as quickly, efficiently and effectively as possible. And by best idea, I mean an idea that is genuinely disruptive in its category, an idea that generates conversation and provokes some form of emotional response, and an idea that is–above all–effective for its Client.

Industry Experience

Beauty Beverages, Alcoholic Consumer Goods Finance Food Gaming Health Music Retail Wellness

Work Experience

Chief Creative Officer


Nov 2016 - Present • about 4 years

Portland / United States

Working with Agencies and Brands directly to create, manage & produce fully integrated campaigns, help build out & train their internal marketing and creative teams and connect & lead their outside brand partnerships.

Clients: StubHub, Rainier Beer, Darigold, Netflix, Google, Taco Bell, Figure, Goodwell Co., EcoATM, Byte, Kavinoky Law Firm, SoFi, Microsoft, NFL

StubHub, San Francisco // Interim ECD overseeing the creative development and production of their H2 2019 campaign and structuring/growing their internal marketing team to move campaign work in-house.

DNA, Seattle // Freelance ECD on Rainier Beer re-launch campaign, Darigold Holiday campaign & Darigold 2019 business pitch.

BYTE, Los Angeles // CCO overseeing launch of brand, ideating & developing 2019 go to market brand campaign.

KAVINOKY LAW FIRM, Los Angeles // CCO ideating & producing 2018-19 campaign.

SOFI, San Francisco // CCO overseeing launch of all 2017-18 products and campaigns, management of internal creative teams & external pitches.

DENIZEN, Los Angeles // Freelance CD on Netflix Our Planet launch & EcoATM 2019 campaign.

TOOL OF NORTH AMERICA, Los Angeles // Freelance CD on Google Duo launch.

WOODSHOP, Los Angeles // ECD working with Taco Bell’s internal marketing team to launch 2017 products.

Group Creative Director


Aug 2010 - Nov 2016 • over 6 years

Los Angeles / United States

Responsible for all aspects of developing, production and presentation of fully integrated campaigns across all platform to all of our C-level clients, our agency partners, franchisee groups of 300+ members, experiential, digital and press related events.

Responsible for the hiring, growth plans, and creative/strategic output of 30+ creatives along with co-managing our entire group of 70+ team members across five brands. Helping to make great people who make great work.

Pitched and won the Truth business and led the creative output on the Minneapolis Activision business prior to us winning the Call of Duty AOR.

Executive Creative Director


Jan 2006 - Aug 2010 • over 4 years

Los Angeles / United States

Clients: Carl's Jr., Hardee's, Farmer John, and Monster Energy Drinks.

Associate Creative Director


Oct 1999 - Jan 2006 • over 6 years

Los Angeles / United States

Clients: ampm, arco, miller lite, motorola, cisco systems, jaguar, miller genuine draft, tokyo 7-7, mag-lite, mail boxes etc., partnership for a drug-free America.


Bachelor of Fine Arts, Visual Communications

Cal State Long Beach

Aug 1992 - Jun 1998 • almost 6 years

Long Beach / United States

Returned after Graduation to teach Typography, Design & Advertising courses.




Comedy Cooking Filmmaking Gaming Movies Photography Television Travel Videography


Remote working

Office working

Relocate for work

Travel for work


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Justin Hooper

Art Director Chief Creative Officer Commercial Director Creative Director Executive Creative Director
Carl's Jr. Hardee's

Carl's Jr. - Favorite Campaigns

Spending a decade creating simultaneously famous (and infamous) work for Carl's Jr. and their Mid-West & East Coast sister Hardee's, across two different agencies, makes picking a few favorites near impossible. Here goes... The Carl's Jr. & Hardee's brands, like most QSR's (Quick Service Restaurants) rely on a strategy of promoting LTO's (Limited Time Offerings) to drive interest in new, unique product innovations/flavors, each with a full Digital/Social/Broadcast campaign to support it. Here are a few of my favorite spots, and surrounding assets over the years.

Bookmark Work
Carl's Jr. - Eat Responsibly
Film / Video
Carl's Jr. - Sweet Costume
Carl's Jr. - Spiderman Eats for Free
Carl's Jr. - Roosters
Film / Video
Carl's Jr. + Aqua Teen Hunger Force
Carl's Jr. - California Classic
Film / Video
Hardee's - A vs. B
Carl's Jr. - Philly Love
Film / Video
Carl's Jr. - House Party
Film / Video
Carl's Jr. & Call of Duty - Best Day Ever
Carl's Jr. - Rick & Morty


Advertising Agency: MZA, Los Angeles, United States

Advertising Agency: 72andSunny, Los Angeles, United States

Meta Data

Industries: Beverages, Non-Alcoholic, Fast Food, Food, QSR

Markets: Canada, China, Japan, Mexico, Russia, United States

Classification: Safe for Work

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