I am a publicist who believes the best way to build a brand is through a holistic approach to public relations that includes three pillars: content marketing, media relations and social media marketing.
My philosophy on brand building is that the person behind the brand is the best way to build a brand. Too often, marketers focus on the business: the new product launches or press releases. They forget that its the people behind the business that make the business, and that is who the public and the media is most interested in learning more about. Through thought leadership marketing, we focus on building the brand of the business owner to get more press for the business, not the other way around. I also take a reactive vs. proactive approach to PR which always yields a higher success rate because I give reporters sources for stories they are actually working on in real-time.
Oct 2005 - Oct 2009 • about 4 years
Boston / United States
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