Talent

Nicholas Pessarra

Senior Copywriter

Location


Austin / United States

Skills


Copywriting Creative Direction Creative Strategy

Bio


Ever wonder what the Energizer Bunny™ would be like if it were human?

Philosophy


If you’re going to take time from someone’s day, the least you can do is make it worth their while. You can make them laugh, make them cry, or if you’re good, make them talk.

No matter what the goal may be, you should at least make the story you’re telling as entertaining as the content you’re interrupting.

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Office working

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Travel for work

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Talent

Nicholas Pessarra

Senior Copywriter
Universal

Get The Fun Out

I recently worked on a new business pitch for Universal Parks & Resorts. While there was plenty of research put into the strategy, the main ask was to say something that Disney never would, so that’s what we did. Obviously, there was a lot of low-hanging fruit ripe for picking, but the work we landed on was smart, fun, and most importantly had enough potential to run for years to come. Ultimately, Universal Parks & Resorts went in a different direction, but our “Get The Fun Out” campaign was enough to win the business.

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Industries: Entertainment

Classification: Safe for Work

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