Caro Soto Samaniego

Copywriter Creative Strategist


Miami / United States


Adobe After Effects Adobe Illustrator Adobe Photoshop Adobe Premiere Pro Copywriting Creative Strategy Integrated Interactive Social Media Strategy Wordpress


I'm a creative and entrepreneur looking to shape the future one idea at a time. I believe good ideas make people think, but great ones make them wonder.


My creative approach is to push the boundaries of briefs and go beyond what they ask for. I think the sky is the limit when it comes to brands. My favorite type of ideas are the ones that make a real difference. I don't think "social good" is just an awards category. I think that brands have the responsibility to make this world a better place.

Industry Experience

Agriculture Automotive Aviation Beverages, Alcoholic Beverages, Non-Alcoholic Broadcasting Consumer Electronics Entertainment Non-Profit

Work Experience

Freelance Copywriter

Moon To Mars

Jul 2020 - Present • 5 months

Miami / United States

Working with Moon to Mars' livestreaming studio, lili, to concept, develop and produce the most advanced livestream experiences.

Copywriter Trainee


Nov 2019 - May 2020 • 6 months

Madrid /

I worked as the main copywriter for Coca-Cola Signature's 2020 digital campaign. I also did some content work for Ford, Mondelez and the Heineken Group.

Intern Copywriter


Jan 2019 - Jun 2019 • 5 months

Munich / Germany

I worked at Serviceplan creating award winning work for the Meter Group and DOT Inc. I also had the opportunity to work on the rebranding for Indorse, which trended on Behance.

Intern Copywriter


Oct 2018 - Dec 2018 • 2 months

Madrid / Spain

I worked with La Liga Genuine, Repsol, and Campo Frio. This is where I sold my first idea.


Portfolio Program: Copywriting

Miami Ad School

Oct 2017 - Oct 2019 • about 2 years

Madrid / Spain

During this time, I was a finalist for Future Lions, The One Club Young Ones, and I won my first Clio and D&AD New Blood pencil. It was also through MAD that I got to intern with the incredibly talented team at Serviceplan IO and produce award winning work that was recognized at Cannes, LIA, D&AD, ADC, ONE SHOW, Eurobest, and many more award shows.

Danish Institute of Study Abroad Certificate

Danish Institute Of Study Abroad

Aug 2015 - Dec 2015 • 4 months

Copenhagen / Denmark

I specialized in strategic communications and had the opportunity to visit and learn from some of the best in London (BBH , BBC, Wimbledon, etc.).

B.A. Film and Media Studies

Tufts University

Aug 2013 - May 2017 • over 3 years

Medford / United States

I studied media theory and got to present some scripts to Walden Media. In also took some Entrepreneurship and Leadership courses and won the start-up competition as CMO.



English French Italian Spanish


Animation Ballet Cooking Creative writing Listening to podcasts Public speaking Yoga


Remote working

Office working

Relocate for work

Travel for work


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2 Following

Caro Soto Samaniego

Copywriter Creative Strategist

Happy Birthday To Them

A 150th birthday celebration like no other - because Heinz isn't celebrating itself. It's celebrating its competition. This is a student campaign created for Heinz's D&AD brief.

Bookmark Work
Case Study
Film / Video
Outdoor / Out of Home


Copywriter: Caro Soto Samaniego

Art Director: Bárbara Tábara

Meta Data

Industries: Consumer Goods, Fast Food

Markets: United States

Classification: Safe for Work

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