Talent

Caro Soto Samaniego

Copywriter Creative Strategist

Location


Miami / United States

Skills


Adobe After Effects Adobe Illustrator Adobe Photoshop Adobe Premiere Pro Copywriting Creative Strategy Integrated Interactive Social Media Strategy Wordpress

Bio


I'm a creative and entrepreneur looking to shape the future one idea at a time. I believe good ideas make people think, but great ones make them wonder.

Philosophy


My creative approach is to push the boundaries of briefs and go beyond what they ask for. I think the sky is the limit when it comes to brands. My favorite type of ideas are the ones that make a real difference. I don't think "social good" is just an awards category. I think that brands have the responsibility to make this world a better place.

Industry Experience


Agriculture Automotive Aviation Beverages, Alcoholic Beverages, Non-Alcoholic Broadcasting Consumer Electronics Entertainment Non-Profit

Work Experience


Freelance Copywriter

Moon To Mars

Jul 2020 - Present • 5 months

Miami / United States

Working with Moon to Mars' livestreaming studio, lili, to concept, develop and produce the most advanced livestream experiences.

Copywriter Trainee

Ogilvy

Nov 2019 - May 2020 • 6 months

Madrid /

I worked as the main copywriter for Coca-Cola Signature's 2020 digital campaign. I also did some content work for Ford, Mondelez and the Heineken Group.

Intern Copywriter

SERVICEPLAN

Jan 2019 - Jun 2019 • 5 months

Munich / Germany

I worked at Serviceplan creating award winning work for the Meter Group and DOT Inc. I also had the opportunity to work on the rebranding for Indorse, which trended on Behance.

Intern Copywriter

McCann

Oct 2018 - Dec 2018 • 2 months

Madrid / Spain

I worked with La Liga Genuine, Repsol, and Campo Frio. This is where I sold my first idea.

Education


Portfolio Program: Copywriting

Miami Ad School

Oct 2017 - Oct 2019 • about 2 years

Madrid / Spain

During this time, I was a finalist for Future Lions, The One Club Young Ones, and I won my first Clio and D&AD New Blood pencil. It was also through MAD that I got to intern with the incredibly talented team at Serviceplan IO and produce award winning work that was recognized at Cannes, LIA, D&AD, ADC, ONE SHOW, Eurobest, and many more award shows.

Danish Institute of Study Abroad Certificate

Danish Institute Of Study Abroad

Aug 2015 - Dec 2015 • 4 months

Copenhagen / Denmark

I specialized in strategic communications and had the opportunity to visit and learn from some of the best in London (BBH , BBC, Wimbledon, etc.).

B.A. Film and Media Studies

Tufts University

Aug 2013 - May 2017 • over 3 years

Medford / United States

I studied media theory and got to present some scripts to Walden Media. In also took some Entrepreneurship and Leadership courses and won the start-up competition as CMO.

Achievements


Languages


English French Italian Spanish

Interests


Animation Ballet Cooking Creative writing Listening to podcasts Public speaking Yoga

Preferences


Remote working

Office working

Relocate for work

Travel for work

Contacts


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2 Following
Talent

Caro Soto Samaniego

Copywriter Creative Strategist
Meter Group

Made in Fukushima

A book made of rice straw from the decontaminated fields in Fukushima that tells the story of the triple disaster, the recovery, the farmers, their products, and the stigma that remains. Through photography, interviews, background information, and most importantly, data visualizations it sheds light on the scientific truth - making it simple and tangible.

1
Bookmark Work
Case Study
Ambient / Environmental
Ambient / Environmental
Direct
Direct
Direct
Direct

Credits

Advertising Agency: SERVICEPLAN, Munich, Germany

Design Studio: Moby Digg, Munich, Germany

Production Company: Albert Coon, Munich, Germany

CCO: Alex Schill

Creative Director: Franz Röppischer

Creative Director: Lorenz Langgartner

Creative Producer: Saurabh Kakade

Art Director: Eduardo Alvarez

Photographer: Nick Frank

Creative Director: Maximilian Heitsch

Senior Designer: Gabriela Baka

Information Designer: Sebastian Haiss

Designer: Ricardo Abbaszadeh

VP Environment METER: Dr. Colin Campbell

VP Marketing METER: Christian Hertel

CEO METER: Scott Campbell

Marketing Manager METER: Kirsten Ralph

Marketing Manager METER: Julia Mumford

Marketing METER: Kersten Campbell

Lead Scientist: Dr. Masaru Mizoguchi

President Fukushima Saisei: Yoichi Tao

Head Of Print Production: Robert Kaminski

Journalist: Quentin Lichtblau

Film Editor: Johannes Maierbacher

Director of Production: Andreas Wolf

Producer: Rumi Tominaga

Cinematographer: Ivan Kovac

Producer: Yuta Matthew Kato

Junior Copywriter: Caro Soto Samaniego

Meta Data

Industries: Agriculture

Markets: Germany, Japan, United States

Classification: Safe for Work

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