Talent

Hersh Rephun

Copywriter Creative Director

Location


Iowa City / United States

Skills


Brand Strategy Content Creation Copywriting Creative Direction Creative Strategy Press Public Relations

Bio


Whether the media is bought or earned, I occupy that all-important sweet spot between what you want to say and how it comes out.

I served as a publicist for some of the most high-profile and awarded commercial directors and production companies in the world, before diving headlong into standup, and emerging as a creative director and podcaster. As much as I love to laugh and elicit laughter, my work is more rooted in humanity and the celebration of our imperfect condition.

Philosophy


Regardless of the medium, I try to make reality digestible, because the truth tastes funny.

Industry Experience


Beverages, Alcoholic Entertainment Experiential Fashion Footwear

Work Experience


Chief Creative Officer

Propeller5

Oct 2017 - Present • over 3 years

Los Angeles / United States

My eclectic career spans two decades as a writer, creator and promoter of multi-platform content, and as a standup comedian playing gigs across the country.

I co-founded P5 in 2017 with iconic indie sneaker retailer Isack Fadlon (Sportie LA) to deliver brand strategy and creative for select fashion and footwear brands.

Education


Post Graduate Study

School of Visual Arts

Sep 1987 - Aug 1988 • 11 months

New York / United States

Studied Advertising and Filmmaking

BA, Communications

Yeshiva University

Sep 1984 - Jun 1987 • over 2 years

New York / United States

Served as President of Alpha Psi Omega national fraternity / YCDS (Yeshiva College Dramatics Society) '86-'87

Achievements


"SMITHEREENS" TV Pilot: Finalist in both the LA Comedy Fest and Beverly Hills Film Festival

Oct 2019

Languages


English

Interests


Kickboxing Music

Preferences


Remote working

Office working

Relocate for work

Travel for work

$$$

Contacts


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Talent

Hersh Rephun

Copywriter Creative Director

Manatawny Still Works - Great Moments Come in Small Batches

Online campaign establishing fledgling East Coast distillery Manatawny Still Works. Set in a comedy club, “Great Moments Come in Small Batches” does more than show how a moment of Zen could make the difference between having a killer set or going down in flames. “The universal message is that sometimes you have to take a deep breath – and a sip of small batch whiskey – and let the moment create itself,” explains Propeller5 CCO Hersh, who co-wrote the piece with Justo Diaz and produced it via his YES, BRAND comedy banner. “It was time for us to put out a brand video, something that truly represents our personality and commitment to handcrafted spirits,” said Randy McKinley – VP Sales & Marketing, Manatawny Still Works. “Hersh, Justo and I go way back to my days in the footwear industry, so it’s especially gratifying that we could do this together.”

1
Bookmark Work
Branding Video for Manatawny Stillworks
Sometimes you have to take a deep breath – and a sip of small batch whiskey – and let the moment create itself.
Film / Video

Credits

Advertising Agency: Propeller5, Los Angeles, United States

Production Company: Tomahawk Pictures, New York, United States

Meta Data

Industries: Beverages, Alcoholic

Markets: United States

Classification: Safe for Work

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