Consult on a wide range of projects including: Campaign ideation and execution, brand voice development and guidelines, audio and video scripts, paid and organic social, new business pitches, naming, website copy creation and editing, emails, blog and article writing, book editing, and beyond.

Selected Clients: U-Studio/Oliver Agency (Unilever), Real Estate Arts (REA), Mustache Agency, TAG Creative, Medical Specialties Managers, Inc., HelloFresh, and Gestalten.

Selected Brands: Amsale, Breyers, Caress, Dove, Emerge, EveryPlate, Green Chef, Hellmann's, HelloFresh, KIND Snacks, Knorr, Magnum Ice Cream, Movado, Olay, Pond's, Pure Leaf,
Sir Kensington’s, St. Ives, Suave, Talenti, TUMI, and Vaseline.

Collaborated with art directors to create digital and social content for various Garnier beauty brands. Content included videos, promo tiles, banners, and landing pages for GarnierUSA.com, Twitter, Instagram, Facebook, Pinterest, Snapchat, and YouTube. Created print ads and posters for Matrix professional haircare. Wrote print ads and radio scripts for Lancôme. Attended video and photo shoots, radio records and edits. Worked closely with creative, account and strategy teams at all levels. Presented conceptual and executed work to clients. Oversaw junior writers and freelancers.

Wrote, edited, and proofread copy for print: Promotional postcards, sale catalogs, full-price beauty books, newspaper ads, magazine inserts; and digital: Emails, iPad ads, content landing pages, and Twitter. Collaborated with art directors to bring cohesive ad campaigns to life. Created campaign tool kits for digital and social teams. Worked with creative services and digital teams to fulfill marketing objectives. Managed a heavy workload with strict daily deadlines.

Wrote creative fashion copy for the retailer’s catalog. Developed themes and content for brand Pinterest boards. Edited product copy for VictoriasSecret.com. Managed multiple freelancers. Helped enhance the company’s fashion voice.

Oversaw all copy for an integrated public relations, branding, and ad agency that specializes in marketing to women. Wrote and edited press materials including product releases, fact sheets and bios. Created and revised positioning decks and case studies. Wrote and edited copy for client websites, packaging and print advertising. Curated weekly digital newsletter, Trendvision. Clients included Elizabeth Arden, IKEA, Luminaze, Moroccanoil, and Schick.

Wrote creative and product copy for the company’s catalog, direct mail, national and local advertising, indoor and outdoor media, ecommerce, advertising emails, online trunk shows, and web banners. Developed innovative and cohesive advertising campaigns across all channels. Worked with art directors to bring original concepts to life. Partnered with the Fashion Office to translate seasonal trends. Teamed with merchandise assistants and buyers. Balanced multiple projects with daily deadlines. Evolved the retailer’s fashion and beauty voice and executed company initiatives with novel editorial approaches.

Wrote all creative copy for accessories, cosmetics, fine jewelry, hosiery, and intimates accounts. Generated headlines, campaign taglines and original copy for national and local advertising, catalogs and direct mail. Worked with art directors to conceptualize cohesive campaigns. Multitasked effectively and worked on daily deadlines. Strengthened Bloomingdale’s as a fashion and beauty authority with clever, trend-driven copy.

Psychology