Talent

Sara Molina

Associate Creative Director Copywriter

Location


Beacon / United States

Skills


Content Creation Copywriting Editing

Bio


A copywriter, editor, and content creator who specializes in beauty, fashion, and food, but dabbles in just about everything else.

Philosophy


"Your first idea is rarely your best. Dump as many thoughts/lines/words as possible onto a page, then walk away. With a little distance, you’ll clearly see which ideas are worth pursuing.
"

Industry Experience


Beauty Beverages, Non-Alcoholic Consumer Goods Fashion Food Healthcare Luxury Non-Profit Real Estate Retail

Work Experience


Freelance Copywriter

HelloFresh

May 2020 - Present • 12 months

New York / United States

Freelance ACD Copywriter

*SCPF

Sep 2017 - Present • over 3 years

New York / United States

Consult on a wide range of projects including: Campaign ideation and execution, brand voice development and guidelines, audio and video scripts, paid and organic social, new business pitches, naming, website copy creation and editing, emails, blog and article writing, book editing, and beyond.

Selected Clients: U-Studio/Oliver Agency (Unilever), Real Estate Arts (REA), Mustache Agency, TAG Creative, Medical Specialties Managers, Inc., HelloFresh, and Gestalten.

Selected Brands: Amsale, Breyers, Caress, Dove, Emerge, EveryPlate, Green Chef, Hellmann's, HelloFresh, KIND Snacks, Knorr, Magnum Ice Cream, Movado, Olay, Pond's, Pure Leaf,
Sir Kensington’s, St. Ives, Suave, Talenti, TUMI, and Vaseline.

Senior Copywriter

Publicis

Jan 2015 - Sep 2017 • over 2 years

New York / United States

Collaborated with art directors to create digital and social content for various Garnier beauty brands. Content included videos, promo tiles, banners, and landing pages for GarnierUSA.com, Twitter, Instagram, Facebook, Pinterest, Snapchat, and YouTube. Created print ads and posters for Matrix professional haircare. Wrote print ads and radio scripts for Lancôme. Attended video and photo shoots, radio records and edits. Worked closely with creative, account and strategy teams at all levels. Presented conceptual and executed work to clients. Oversaw junior writers and freelancers.

Senior Copywriter

Lord & Taylor

May 2014 - Dec 2015 • over 1 year

New York / United States

Wrote, edited, and proofread copy for print: Promotional postcards, sale catalogs, full-price beauty books, newspaper ads, magazine inserts; and digital: Emails, iPad ads, content landing pages, and Twitter. Collaborated with art directors to bring cohesive ad campaigns to life. Created campaign tool kits for digital and social teams. Worked with creative services and digital teams to fulfill marketing objectives. Managed a heavy workload with strict daily deadlines.

Senior Copywriter

Victoria's Secret

Oct 2012 - Apr 2013 • 6 months

New York / United States

Wrote creative fashion copy for the retailer’s catalog. Developed themes and content for brand Pinterest boards. Edited product copy for VictoriasSecret.com. Managed multiple freelancers. Helped enhance the company’s fashion voice.

Copy Manager

Lippe Taylor

Jan 2012 - Oct 2012 • 9 months

New York / United States

Oversaw all copy for an integrated public relations, branding, and ad agency that specializes in marketing to women. Wrote and edited press materials including product releases, fact sheets and bios. Created and revised positioning decks and case studies. Wrote and edited copy for client websites, packaging and print advertising. Curated weekly digital newsletter, Trendvision. Clients included Elizabeth Arden, IKEA, Luminaze, Moroccanoil, and Schick.

Creative Copywriter

Saks Fifth Avenue

Jul 2005 - Jan 2012 • over 6 years

New York / United States

Wrote creative and product copy for the company’s catalog, direct mail, national and local advertising, indoor and outdoor media, ecommerce, advertising emails, online trunk shows, and web banners. Developed innovative and cohesive advertising campaigns across all channels. Worked with art directors to bring original concepts to life. Partnered with the Fashion Office to translate seasonal trends. Teamed with merchandise assistants and buyers. Balanced multiple projects with daily deadlines. Evolved the retailer’s fashion and beauty voice and executed company initiatives with novel editorial approaches.

Creative Copywriter

Bloomingdale's

Oct 2003 - Jul 2005 • almost 2 years

New York / United States

Wrote all creative copy for accessories, cosmetics, fine jewelry, hosiery, and intimates accounts. Generated headlines, campaign taglines and original copy for national and local advertising, catalogs and direct mail. Worked with art directors to conceptualize cohesive campaigns. Multitasked effectively and worked on daily deadlines. Strengthened Bloomingdale’s as a fashion and beauty authority with clever, trend-driven copy.

Education


Bachelors

UW Madison

Sep 1995 - Jun 1999 • over 3 years

Madison / United States

Psychology

Languages


English French Italian

Interests


Cooking Craft Cocktails Film Listening to music Listening to podcasts Nature

Preferences


Remote working

Office working

Relocate for work

Travel for work

$$$

Contacts


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Talent

Sara Molina

Associate Creative Director Copywriter
Pure Leaf

Meet Your Matcha

As a Freelance ACD Copywriter at U-Studio, I worked across Unilever’s portfolio of CPG personal care and food brands. One recent paid social campaign I’m proud of is a series of awareness posts we created for Pure Leaf Matcha called “Meet Your Matcha”. Targeted at 4 distinct audiences, each beautifully shot video explains why Pure Leaf is the matcha for them.

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Meta Data

Industries: Beverages, Non-Alcoholic

Classification: Safe for Work

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