Justin Hooper
Location
Skills
Bio
I'm a CD/AD who loves to eat, cook, drink, & make fun, 'disruptive', cool work, with cool people. Cool?
Philosophy
I'm a fan of getting to the 'best idea' as quickly, efficiently and effectively as possible. And by best idea, I mean an idea that is genuinely disruptive in its category, an idea that generates conversation and provokes some form of emotional response, and an idea that is–above all–effective for its Client.
Industry Experience
Work Experience
Chief Creative Officer
Undnyable
Nov 2016 - Present • about 4 years
Portland / United States
Working with Agencies and Brands directly to create, manage & produce fully integrated campaigns, help build out & train their internal marketing and creative teams and connect & lead their outside brand partnerships.
Clients: StubHub, Rainier Beer, Darigold, Netflix, Google, Taco Bell, Figure, Goodwell Co., EcoATM, Byte, Kavinoky Law Firm, SoFi, Microsoft, NFL
Roles:
StubHub, San Francisco // Interim ECD overseeing the creative development and production of their H2 2019 campaign and structuring/growing their internal marketing team to move campaign work in-house.
DNA, Seattle // Freelance ECD on Rainier Beer re-launch campaign, Darigold Holiday campaign & Darigold 2019 business pitch.
BYTE, Los Angeles // CCO overseeing launch of brand, ideating & developing 2019 go to market brand campaign.
KAVINOKY LAW FIRM, Los Angeles // CCO ideating & producing 2018-19 campaign.
SOFI, San Francisco // CCO overseeing launch of all 2017-18 products and campaigns, management of internal creative teams & external pitches.
DENIZEN, Los Angeles // Freelance CD on Netflix Our Planet launch & EcoATM 2019 campaign.
TOOL OF NORTH AMERICA, Los Angeles // Freelance CD on Google Duo launch.
WOODSHOP, Los Angeles // ECD working with Taco Bell’s internal marketing team to launch 2017 products.
Group Creative Director
72andSunny
Aug 2010 - Nov 2016 • over 6 years
Los Angeles / United States
Responsible for all aspects of developing, production and presentation of fully integrated campaigns across all platform to all of our C-level clients, our agency partners, franchisee groups of 300+ members, experiential, digital and press related events.
Responsible for the hiring, growth plans, and creative/strategic output of 30+ creatives along with co-managing our entire group of 70+ team members across five brands. Helping to make great people who make great work.
Pitched and won the Truth business and led the creative output on the Minneapolis Activision business prior to us winning the Call of Duty AOR.
Executive Creative Director
MZA
Jan 2006 - Aug 2010 • over 4 years
Los Angeles / United States
Clients: Carl's Jr., Hardee's, Farmer John, and Monster Energy Drinks.
Associate Creative Director
Ogilvy
Oct 1999 - Jan 2006 • over 6 years
Los Angeles / United States
Clients: ampm, arco, miller lite, motorola, cisco systems, jaguar, miller genuine draft, tokyo 7-7, mag-lite, mail boxes etc., partnership for a drug-free America.
Education
Bachelor of Fine Arts, Visual Communications
Cal State Long Beach
Aug 1992 - Jun 1998 • almost 6 years
Long Beach / United States
Returned after Graduation to teach Typography, Design & Advertising courses.
Languages
Interests
Preferences
Remote working
Office working
Relocate for work
Travel for work
Contacts
Justin Hooper
Old El Paso - Anything Goes In Old El Paso
Welcome to Old El Paso. A celebration of inclusivity where tacos embrace each other’s differences, and have a better time for it. No matter what your shell is filled with, all tacos are equal. In a series of Broadcast, :05 digital pre-roll and social videos, we brought the innovation of Old El Paso's flat bottomed shell and the diversity of it's potential fillings to life.
Credits
Advertising Agency: 72andSunny, Los Angeles, United States
Meta Data
Industries: Food, Grocery, Retail
Markets: Canada, Mexico, United States
Classification: Safe for Work