Palak Kapadia



New York / United States


Blogging Copywriting Script Writer Social Media Execution


Writer who moonlights as a sleep-deprived writer.

Palak is constantly fascinated by how words can create worlds.

Her love affair with words drove her to learn 6 languages, tell stories and create content for over 50 brands and even move to France to teach English.

Her work has been internationally awarded by Cannes, The One Show, D&AD, Clio, ADC, The Drum, Ad Stars, Graphis, and more. It has also been published in 4 books by Penguin and Harper Collins.

Palak has worked with the talented folks at Wieden+Kennedy, Droga5, VMLY&R, Ogilvy, Terribly Tiny Tales and MullenLowe Lintas in New York and Mumbai.

You'll otherwise find her traveling, buying second-hand books and eavesdropping on strangers' conversations in search of a story


My creative approach is drawing inspiration from the world around me. I don't think inspiration sits at my desk. It rides the subway and stands ahead of me in the Starbucks line. I believe art inspires art, so I go to museums, listen to music, look at graffiti, buy second-hand books, and travel.

Marquez said, "In journalism, one fact that is false prejudices the entire work. In fiction, one fact that is true gives legitimacy to the entire work." When given a brief, I look for that one human truth that'll make the work resonate. Then, I try to craft, craft, craft.

Industry Experience

Advertising Automotive Aviation Beauty Consumer Goods Fast Food Non-Profit

Work Experience

Junior Copywriter


Sep 2020 - Present • 7 months

New Delhi / India

Copywriter for IndiGo - India's biggest airline.

Intern Copywriter


Jan 2020 - Mar 2020 • 2 months

New York / United States

From a live social activation about putting pancakes on people's dating app pictures for IHOP to a campaign for suicide prevention with Seize The Awkward - the spectrum of projects I got to work on at Droga5 was wide and challenging in all the right ways. I also helped out on projects for JP Morgan Chase and Courageous Conversations About Race and proactively came up with ideas for CoverGirl.

Intern Copywriter


Oct 2019 - Dec 2019 • 2 months

New York / United States

VMLY&R was the perfect balance of conceptualization and execution - from working on Cannes ideas for F-Factor and the UN to almost exclusively taking care of the social media for Altice and all its sub-brands (Suddenlink and Optimum). It contributed massively to my growth as a creative.

Intern Copywriter


Jul 2019 - Sep 2019 • 2 months

New York / United States

My time at Ogilvy put me in the thick of all the advertising action in New York City. I got to work on a bunch of projects across traditional and digital media for brands like Nationwide, Corteva, Beauty Counter, Ikea, Scrubbing Bubbles, The UPS Store and Vaseline and even try my hand at conceptualizing ideas for the United Nations.


Postgrad Portfolio Programme (Copywriting)

Miami Ad School

Jul 2018 - Jun 2020 • almost 2 years

New York / United States

Miami Ad School - Mumbai/New York

Bachelors in Mass Media (Advertising)

Jul 2013 - May 2016 • almost 3 years

Mumbai / India

Mumbai University



English French Gujarati Hindi Marathi Spanish


Backpacking Creative writing Dance Writing


Remote working

Office working

Relocate for work

Travel for work



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Palak Kapadia


Plot Twist

Children are inherently curious beings. They like listening to new things everyday, especially when it comes to bedtime stories. Stories can subconsciously shape the way we look at life. Plot Twist is an innovation on Amazon Echo that not only brings millions of stories on command but also dismantles traditional gender roles to help kids have an open mind. If we want to change how kids see themselves, we need to change the narrative of stories they're being told. Plot Twist is our little reminder to kids that they can be whoever they want to be.

Bookmark Work
Ambient / Environmental

Meta Data

Classification: Safe for Work

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