Freya Dumasia

Strategic Planner Strategist


New York / United States


Brand Strategy Client Management Leadership, Medium Teams Social Media Strategy Strategy


A strategic planner who has worked agencies across the globe in Auckland, Dubai, Milan & New York and always has a finger on the pulse culture.


A strategist within an agency is like a conductor of an orchestra. Formulating a strategy that is rooted in insights of human behaviors, trends and market analysis, culture and business. The strategist directs the performance and sets the tempo with the brand strategy. This inspires and leads the way for art directors and copywriters to ideate and account management to execute, all in all, shaping the beautiful sound of the ensemble.

Industry Experience

Agriculture Beauty Food Non-Profit

Work Experience

Brand Strategist

May 2017 - Present • almost 4 years

New York / United States

Leading the creation and delivery of work through the development, implementation and execution phases on many clients. Working closely with senior leadership, inspiring creative teams, pitching new business opportunities, and collaborating with clients on projects that are brought in on time and budget, in a fast paced environment.



Nov 2016 - Apr 2017 • 5 months

Dubai / United Arab Emirates

Worked alongside senior management to construct briefs and decks for creatives; used agency tools for research and applied insights relevant to the brand, consumer and channels.


Bachelor of Arts and Bachelor of Commerce

University of Auckland

Feb 2012 - Feb 2017 • about 5 years

Auckland / New Zealand

Majors: Journalism and Marketing & Management


Graduate of Women's Leadership Development Course at University of Oxford Saïd Business School.

Nov 2019




Cooking Drawing Film Hiking Learning Movies


Remote working

Office working

Relocate for work

Travel for work


Login or register for free to contact, bookmark and follow talent, download resumes, and see social accounts.


Freya Dumasia

Strategic Planner Strategist
Wyndham Grand


Adults and kids are glued to their personal devices. How can a hotel brand bring them closer together during family vacations? Guests could book a one-of-a-kind experience that encourages parents to put their phones away and make memories simply by being together. This came to life through creative in-room activities, such as building an architect- designed blanket fort, creating shadow puppets with a flashlight, s’mores pops and Instax® instant cameras. The campaign gained 2,964,328M campaign impressions, 116%+ Wyndham Grand ROI and was featured in publications, which led to the launch of Phone-Free Zones.

Bookmark Work

Meta Data

Industries: Hospitality

Classification: Safe for Work

All Latest Work

© 2021 Clio Awards LLC. About Legal Contact