Caro Soto Samaniego
Adobe After Effects
Adobe Premiere Pro
Social Media Strategy
I'm a creative and entrepreneur looking to shape the future one idea at a time. I believe good ideas make people think, but great ones make them wonder.
My creative approach is to push the boundaries of briefs and go beyond what they ask for. I think the sky is the limit when it comes to brands. My favorite type of ideas are the ones that make a real difference. I don't think "social good" is just an awards category. I think that brands have the responsibility to make this world a better place.
Jan 2021 - Present • 3 months
New York / United States
Working with multiple Kraft Heinz brands.
Moon To Mars
Jul 2020 - Jan 2021 • 6 months
Miami / United States
Working with Moon to Mars' livestreaming studio, lili, to concept, develop and produce the most advanced livestream experiences.
Nov 2019 - May 2020 • 6 months
I worked as the main copywriter for Coca-Cola Signature's 2020 digital campaign. I also did some content work for Ford, Mondelez and the Heineken Group.
Jan 2019 - Jun 2019 • 5 months
Munich / Germany
I worked at Serviceplan creating award winning work for the Meter Group and DOT Inc. I also had the opportunity to work on the rebranding for Indorse, which trended on Behance.
Oct 2018 - Dec 2018 • 2 months
Madrid / Spain
I worked with La Liga Genuine, Repsol, and Campo Frio. This is where I sold my first idea.
Portfolio Program: Copywriting
Miami Ad School
Oct 2017 - Oct 2019 • about 2 years
Madrid / Spain
During this time, I was a finalist for Future Lions, The One Club Young Ones, and I won my first Clio and D&AD New Blood pencil. It was also through MAD that I got to intern with the incredibly talented team at Serviceplan IO and produce award winning work that was recognized at Cannes, LIA, D&AD, ADC, ONE SHOW, Eurobest, and many more award shows.
Danish Institute of Study Abroad Certificate
Danish Institute Of Study Abroad
Aug 2015 - Dec 2015 • 4 months
Copenhagen / Denmark
I specialized in strategic communications and had the opportunity to visit and learn from some of the best in London (BBH , BBC, Wimbledon, etc.).
B.A. Film and Media Studies
Aug 2013 - May 2017 • over 3 years
Medford / United States
I studied media theory and got to present some scripts to Walden Media. In also took some Entrepreneurship and Leadership courses and won the start-up competition as CMO.
Listening to podcasts
Relocate for work
Travel for work
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